A winning rebrand for INNOVO®
English Heritage makes history too
Double celebrations as we pick up two silver DIA winners this year.
Winning one award for the work you do is great, so you can imagine how pleased we were to win two Digital Impact Awards at this year’s event.
The first Silver Digital Impact Award was for Best digital rebrand for our work with Atlantic Therapeutics, delivering the rebrand and digital platform for their pioneering product INNOVO®.
Our new identity for INNOVO® included the logo, strapline and graphic style. Plus, a content rich website was created, restorethefloor.com, as well as English and French IOS and Android apps that allow users to input their device usage and track their progress.
Within just five weeks of UK launch, sales of INNOVO® exceeded the previous year’s full twelve month results. On a year to date basis the Atlantic Therapeutics business in France is growing by almost ten times.
The second Silver Digital Impact Award was for the Best digital communication as part of an integrated campaign for our work with English Heritage.
For their membership recruitment campaign, we created an overarching idea that was strong enough to stand alone from their brand advertising. The idea had to express the breadth of the English Heritage offering, while providing a memorable creative hook across their three key audience segments. It also had to encompass the idea that membership provides unlimited access to all their sites, all year round.
‘Access All Eras’ was our big idea and it exceeded expectations at all levels, increasing membership acquisition by 245% YoY, and decreasing cost per acquisition by 10%. In addition, it significantly increased awareness of the amazing historic places in the care of English Heritage.
Thank you so much to everyone who worked on the campaigns at Bray Leino Yucca and of course big thanks to our lovely clients. We couldn’t do it alone!