5 approaches to native advertising

What’s right for your brand?

Native advertising isn’t new – it’s actually been around for over 80 years. But, the way you can use it has seen a revolutionary change.

In our latest breakfast seminar Dan, Performance Marketing Director and Rob, Creative Director explored where native advertising began, where it is now and where it’s going, as well as the opportunities it presents for advertisers today.

According to Yahoo!, native ads will represent the bulk of digital spend in Europe within five years: €13.2 billion by 2020. Powering this growth are statistics such as: users are 52% more likely to notice native advertising and 68% more likely to share it with their friends and family.

So what is native advertising and how can it be used?

We have complied a handy report with five approaches to native advertising to help you decide what’s right for your brand. Download ‘Native advertising: now and next’ here.