South By Southwest 2017

Updates at SXSW from BLY

SXSW Interactive is focused on emerging technology. The festival has a reputation as a breeding ground for new ideas and creative technologies. It also offers unparalleled discovery, networking and inspiration.

South By Southwest by Marissa

South By Southwest (SXSW) is the world’s biggest conference and festival for the interactive, film and music industries. Hosted in Austin, Texas, it started in 1987 and continues to grow each year.  

SXSW Interactive is focused on emerging technology. The festival has a reputation as a breeding ground for new ideas and creative technologies. It also offers unparalleled discovery, networking and inspiration. Which is why last year we decided to run an agency competition to send our worthiest agency candidate to the festival. 

The BLY team chose the lovely Marissa, one of our designers. Her pitch focused on the importance of video, which as Marissa says "isn't just an important part of the online experience; increasingly video is exponentially becoming a bigger part of the internet. 

From Facebook video taking up a chunk of our feed, Instagram stories, Snap and views accumulated by YouTube. I found out that it would take an individual 5 million years to watch all the videos that are shared each month.  

#thatswaytoolong"

People crave for a more vicarious experience to show the user what it's like to be there. So over the next couple of days, Marissa is going to be reporting live from SXSW to give us the main highlights. 

Each day our social feeds will be updated from anything and everything new from SXSW, so be sure to keep checking in for the latest updates. 


Post by

Shelley Hyde