Bath Spa

Undergraduate recruitment campaign

To reflect the evolution evident on their campuses, Bath Spa University wanted to reposition themselves as a higher education hub of creativity – to fine artists, creative writers, nutritionists and teachers alike. Creating a new visual identity, we appealed to the inner creative spark in students, challenging them to apply to a university where they can make the most of their talents.

  • 8.76% uplift in applications YOY
  • 9.76% advantage gain over their competitors

We’ve been working with Bray Leino Yucca for two successful years and our results keep on improving. Not only are the recruitment campaigns working but insight shows that their creative approach and media positioning is reinforcing Bath Spa as a university of choice for creative, culture and enterprise.

Tessa Griffiths, Head of Marketing and Communications

The big 3

Brief:

Reposition Bath Spa University as a higher education hub of creativity. To drive awareness and to achieve set targets for the university’s undergraduate recruitment programme.

Response:

A unique, predominantly digital campaign with bold, challenging creative that sought to achieve maximum cut through on the UCAS website.

Results:

The campaign has given Bath Spa University a significant advantage over their competitors. With an 8.76% uplift in applications YOY and a 9.76% advantage gain over their competitors.

  • 8.76%
    uplift in
    applications YOY

  • 9.76%
    advantage gain over
    their competitors