Brittany Ferries

Digital ROI of £144 for every £1 invested

Brittany Ferries is the leading ferry operator on the western and central channel with a comprehensive package holiday offering. We focus on destination marketing, promoting the unlimited access to France and Spain that travelling with Brittany Ferries can offer, supported by our ‘any’ idea.

  • 67% overall increase in organic search traffic YoY
  • 85% YoY increase in revenue from organic traffic
  • Return on investment of £114 for every £1 spent

The team at Bray Leino Yucca provides an excellent, professional service with in-depth knowledge on all aspects concerning digital marketing. I highly recommend working with them!

Steve James, Sales Manager, Brittany Ferries

Whole Picture Solution

Challenge

Drive bookings through improved organic search rankings for a number of highly relevant non-brand campaign key phrases. Heavy competition means that simple links and clicks don’t necessarily deliver bookings.

Approach

We completed a digital audit including key phrase research and mapping; identification and prioritisation of site performance issues. We identified opportunities for high revenue potential, landing pages. Our creative team designed fun, useful, beautiful and inspirational infographics, to develop a natural inbound link portfolio.

Results

67% increase in organic traffic YoY with an 85% YoY increase in revenue from organic traffic. Brittany Ferries has seen a return on investment of £114 for every £1 spent.

  • 67% overall
    increase in organic
    search traffic YoY

  • 85% YoY increase
    in revenue from
    organic traffic

  • ROI of £114
    for every £1 spent