Brittany Ferries

SEO is plain sailing

Brittany Ferries is the leading ferry operator on the western and central channel with a comprehensive package holiday offering. We focus on destination marketing, promoting the unlimited access to France and Spain that travelling with Brittany Ferries can offer, supported by our ‘any’ idea.

  • 67% overall increase in organic search traffic YoY
  • 85% YoY increase in revenue from organic traffic
  • Return on investment of £114 for every £1 spent

The team at Bray Leino Yucca provides an excellent, professional service with in-depth knowledge on all aspects concerning digital marketing. I highly recommend working with them!

Steve James, Sales Manager, Brittany Ferries

The big 3

Brief:

Increase organic search rankings for a number of highly relevant non-brand campaign key phrases in order to increase bookings and revenue. With a lot of competition in the cross-channel ferry market, it’s not simply about getting more links than your competitors.

Response:

We undertook key phrase research and mapping, a forensic SEO audit to identify and prioritise site performance issues in need of optimisation and optimised content for high revenue potential landing pages. We designed original and engaging infographics to develop a natural inbound link portfolio.

Results:

Our work has generated a 67% increase in organic traffic YoY with an 85% YoY increase in revenue from organic traffic. Brittany Ferries has seen a return on investment of £114 for every £1 spent.

  • 67% overall
    increase in organic
    search traffic YoY

  • 85% YoY increase
    in revenue from
    organic traffic

  • ROI of £114
    for every £1 spent