Chestertons

Responsive website and effective PPC

Following a company restructure and subsequent rebrand Chestertons required a site that could support the launch of their new corporate identity, drive business growth and provide a robust and flexible marketing platform.

  • 62% increase in overall conversion rate YOY
  • 71% increase in mobile traffic YOY
  • IMA Best in Class Winner 2014
  • 2014 Sitecore Experience Award winner
  • 52% decrease in CPA
  • 6 x improvement in ROI 
Chestertons

We are incredibly happy with our new website and it’s fantastic to now receive recognition from Sitecore.

Giles Milner, Marketing Director

The big 3

Brief

Deliver a beautiful site which successfully balances the needs of the business, users and search engines; continuously providing rich and engaging content and an outstanding user experience, on any device.

Response

We delivered a sleek, modern and dynamic responsive site with an emphasis on location content, a key differentiator across the sector and a strong reason for vendors to place their properties with Chestertons. 

Results

A 62% increase in site conversions and critical acclaim by industry awards including the Sitecore Customer/User Experience award. Our PPC campaign has seen a 52% decrease in CPA and a 6 x improvement in ROI.

  • 62%
    increase in overall
    conversion rate YOY

  • Winner
    IMA Best in
    Class 2014

  • 71%
    increase in
    mobile traffic YOY