English Heritage

Membership acquisition programme

English Heritage is a registered charity that manages the National Heritage Collection. This comprises over 400 of England's historic buildings, monuments and sites spanning more than 5,000 years of history. Acquiring members is a vital source of revenue, as the charity aims to be completely self-funding by 2023.

  • 245% year on year increase in memberships
  • 10% reduction in CPA
  • Seamless integration across on and offline channels

The big 3

Brief

To build the appeal of English Heritage membership to target audiences and increase membership take up.

Response

We created a multi touch-point campaign conveying how English Heritage membership enables all of us to develop a relationship with England’s rich history.

Results

We created a seamless experience for every prospect, across all channels. Generating a 245% year on year increase in memberships sold.

  • Rising graph

    245%
    Y-o-Y increase in memberships

  • 10%
    reduction in CPA

  • Seamless integration across on and offline channels