The Family Mortgage

Press and online advertising

The problem with young people these days is…they’re still living at home. In fact, nearly 2 million working young adults (aged between 20 and 34 years old) in England are still living with their parents according to Shelter.

  • 0.29% click through rate
  • 54% reduction in cost per enquiry

We wanted to challenge the typical, staid approach to financial service advertising, yet still get our message across to both parents and their offspring in a humorous way. It was a tough brief, but the team at Bray Leino Yucca delivered!

Alistair Nimmo, Head of Marketing, Family Building Society

Whole Picture Solution

Challenge

With zero brand and product awareness, limited budgets, and stiff competition from big spenders and high street banks, they needed to make noise in the market.

Approach

With neither parents nor their adult children particularly liking the fully-grown-bird-not-yet-flown-the-nest living arrangement, our off- and online campaign focussed on surprising listings of real observations…each more shocking than the last. It was a campaign with balls, literally and figuratively.

Results

The banner suite gleaned a 0.29% click through rate (above industry average) and led to a 54% reduction in the client’s cost per enquiry. We’re continuing to work with The Family Building Society to achieve their goals in 2016 and beyond… Watch this space.

  • 0.29%
    click
    through rate

  • 54%
    reduction in
    cost per enquiry