The Family Mortgage

Press and online advertising

The problem with young people these days is…they’re still living at home. In fact, nearly 2 million working young adults (aged between 20 and 34 years old) in England are still living with their parents according to Shelter.

  • 0.29% click through rate
  • 54% reduction in cost per enquiry

We wanted to challenge the typical, staid approach to financial service advertising, yet still get our message across to both parents and their offspring in a humorous way. It was a tough brief, but the team at Bray Leino Yucca delivered!

Alistair Nimmo, Head of Marketing, Family Building Society

The big 3

Brief:

With zero brand and product awareness, limited budgets, and stiff competition from big spenders and high street banks, they needed to make noise in the market.

Response:

With neither parents nor their adult children particularly liking the fully-grown-bird-not-yet-flown-the-nest living arrangement, our off- and online campaign focussed on surprising listings of real observations…each more shocking than the last. It was a campaign with balls, literally and figuratively.

Results:

The banner suite gleaned a 0.29% click through rate (above industry average) and led to a 54% reduction in the client’s cost per enquiry. We’re continuing to work with The Family Building Society to achieve their goals in 2016 and beyond… Watch this space.

  • 0.29%
    click
    through rate

  • 54%
    reduction in
    cost per enquiry