Innovo

Rebrand, website, app and PPC

Atlantic Therapeutics has a novel device called INNOVO® that delivers a pioneering therapy for pelvic floor weakness. Our challenge was to deliver a customer engagement platform that would become the cornerstone of all D2C sales: a unique brand that differentiates from competitors; and an e-commerce website with particular focus upon mobile usability.

  • Exceeded previous year’s sales in first 2 months
  • Business in France has increased 10 fold
  • All sales & growth driven by the INNOVO® rebrand

Sales are so far exceeding our expectations. We have sold more INNOVO® units in 5 weeks than we had sold Femifree throughout last year.

Steve Atkinson, ‎CEO Atlantic Therapeutics

The big 3

Brief:

We needed to deliver a customer engagement platform that would become the cornerstone of all D2C sales: a unique brand that differentiates from competitors; design and build an e-commerce website with particular focus upon mobile usability; deliver awareness and sales.

Response:

We developed a new identity for INNOVO® including logo, strapline and graphic style. A content rich website was created www.restorethefloor.com, as well as English and French IOS and Android apps that allow users to input their device usage and track their progress.

Results:

Within five weeks of UK launch, sales of INNOVO® exceeded the previous year’s full twelve month results. On a year to date basis the Atlantic Therapeutics business in France is growing by almost ten times.

  • Exceeded
    sales of previous years
    in first 2 months

  • 10 fold
    increase of business
    in France

  • Growth
    driven by
    INNOVO® rebrand