Ocean

100% lead increase in one month

Ocean needed to respond to challenger online-only agents by delivering an integrated digital and in-branch experience that could drive enquiries. We created a solution that is FUBI – fun, useful, beautiful and inspirational. Video and location imagery – alongside a responsive design scheme and enhanced functionality such as ‘draw-a-search’ – transformed user engagement across all key platforms. The solution we delivered has seen Ocean's valuation requests increase by more than 100%.

  • Market and competitor analysis, internal stakeholder interviews
  • Customer Experience (CX) and User Experience (UX) mapping
  • Fresh, invigorating content; intuitive functionality; engaging creative

We couldn’t be more pleased with our new website. More importantly our customers seem very pleased with it, lead generation improved beyond our expectations. BLY have created a site that represents our brand and service offer brilliantly, the support and advice provided throughout the project now allows us to explore our digital aspirations further. We look forward to the next stages working with BLY.

Andy Norris, Brand & Marketing Manager, Ocean

Whole Picture Solution

Challenge

Transform lead generation through digital presence that delivers a seamless experience across all devices. Create a digital presence that replicates the high levels of service delivered in branch.

Approach

Through CX and UX interviews and workshops, market and competitor research, we identified the factors that draw people to the Bristol area, feeding these findings into our strategy, creative and design. We developed a platform that facilitates powerful search and delivers fast results. Stunning video and location imagery ensures stand-out and achieves maximum user engagement.

Results

In the first month, the platform received the same amount of valuation requests as the previous solution generated in a year.

  • 100% increase
    in valuations

  • Fully
    responsive

  • Draw a
    search