UWE

How UWE Bristol grasped the opportunity to fulfil their potential

In the rapidly changing and increasingly global Higher Education landscape, UWE Bristol needed to raise awareness, change perceptions and re-position the university in order to move forward and achieve the ambitious objectives that form part of their 2020 strategy.

  • Creativity key to brand success
  • Multi-channel brand strategy
  • Appeals to diverse audiences

I have been very impressed by the Bray Leino Yucca team. They are solution-focused and always go the extra mile to achieve our objectives. They have quickly developed a deep understanding of us as an organisation and really do feel like an extension of our team.

Sarah Amphlett, Brand Manager, UWE Bristol

The big 3

Brief

One of the leading universities in the South West, UWE Bristol had the same identity since 1992. It recognised the need to develop a brand identity and language that set them apart, positioning them as a first choice for prospective students and instilling a sense of pride with existing students, staff and alumni. The brand needed to work across all channels, particularly recognising the importance of mobile.

Response

We worked closely with UWE Bristol’s existing brand and creative teams to really get under the skin of the brand in order to rebuild it from the ground up, starting with fine tuning the new logo to make it easily transferable across multiple channels. To support the new logo a new colour palette, new fonts, a new image strategy and a new headline style were developed.

Results

This new identity captures the excitement, values, strengths and ambition of the University. A complete set of brand guidelines been successfully rolled out across all campuses; its flexibility means it works on and offline, across all applications and appeals to the University’s diverse audiences from undergraduates to businesses.

  • Creativity
    key to brand success

  • Multi-channel
    brand strategy

  • Appeals to
    diverse
    audiences