One of the leading universities in the South West, UWE Bristol had the same identity since 1992. It recognised the need to develop a brand identity and language that set them apart, positioning them as a first choice for prospective students and instilling a sense of pride with existing students, staff and alumni. The brand needed to work across all channels, particularly recognising the importance of mobile.
We worked closely with UWE Bristol’s existing brand and creative teams to really get under the skin of the brand in order to rebuild it from the ground up, starting with fine tuning the new logo to make it easily transferable across multiple channels. To support the new logo a new colour palette, new fonts, a new image strategy and a new headline style were developed.
This new identity captures the excitement, values, strengths and ambition of the University. A complete set of brand guidelines been successfully rolled out across all campuses; its flexibility means it works on and offline, across all applications and appeals to the University’s diverse audiences from undergraduates to businesses.