WDC

PPC for fundraising

Whale and Dolphin Conservation (WDC) is the leading global charity dedicated to the conservation and protection of whales and dolphins through campaigns, lobbying, advising governments, research and active rescue efforts. We support them with their fundraising activities by generating whale and dolphin adoptions via targeted PPC.

  • UK adoptions are up 25% year on year with CPAs remaining the same.
  • Twitter delivers 10% of all UK adoptions since 2014. 
  • PPC conversion rate up 100% during DRTV campaign.

Whole Picture Solution

Challenge

Support WDC with competing against other charities such as WWF, to generate dolphin and whale adoptions across the UK, Germany and North America. Also drive awareness of all campaigning and fundraising activities.

Approach

We designed dedicated microsites to support the adoption campaigns in each country, as well as the direct response TV ad campaign. Utilising social channels such as Facebook, Twitter and YouTube we continue to drive highly targeted traffic and conversions.

Results

Our campaigns for WDC have continued to go from strength to strength, with a 25% increase in UK adoptions YoY, and no increase in CPA.

  • Adoptions up
    25%
    year on year

  • Twitter delivers
    10%
    of all UK adoptions since 2014

  • PPC conversion rate up
    100%
    during DRTV campaign