Digital marketing

Raising awareness, harnessing intent

We build and optimise digital campaigns that deliver results. It can (sometimes) be as simple as that. As performance marketers we digest and understand how users learn about, search for and select the products and services you offer. From these insights, we build and deliver digital campaigns that reach your target market - with the right message at the right time.

We use our expertise to combine Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Content, Social Media, Display Advertising and Analytics to devise strategies and deliver campaigns. We can select one way or combine some or all of these areas to suit your exact needs.

Pay-per
click (PPC)

Results speak for themselves

Our in-house PPC experts use an intelligent, human-led approach to PPC management. By strictly limiting the number of campaigns that our Optimisers manage, they have sufficient time to fully understand your digital media and website analytics data to maximise performance. This approach consistently delivers improved ROI. There are no ‘dark arts’ – we provide complete transparency on campaigns, with in-depth reporting and regular updates on performance versus KPIs.

  • Dedicated resources to develop our understanding and achieve campaign goals
  • PPC quality over quantity
  • Emphasis on people rather than automated processes

Search engine
optimisation (SEO)

Stay one step ahead

SEO should be a positive, integrated part of your online marketing strategy. No trickery, just intelligently planned campaigns focused on optimising your site and content. This principle complements our commitment to intelligent, user-centric web design. Optimising a site well and building quality links for the most valuable key phrases means we’ll reach your desired audience.

  • Send meaningful volumes of qualified visitors who turn into customers
  • Experts at devising SEO campaigns
  • It’s about more than high rankings

Analytics

Big (and clever) data

We love data. And we’re hugely fluent with analytics data. This is absolutely vital, as it lets us fully understand your site, user journeys and how these correspond to your business goals and targets.

Anyone can gather a lot of data. It’s how you analyse and use it that makes the data valuable. In practical terms, this means that we’re able to review, recommend and implement tracking as required. Once the necessary data is being captured, we report on this data in a clear, jargon-free way.

  • Use analytics data as standard for our clients, building our understanding
  • Also ensures you understand how your site is performing
  • Decide what needs to be done to improve performance