Direct marketing

Solutions that hit the mark

It’s still a powerful weapon. Direct marketing can get you straight to the hearts and minds of a potential market, or to your existing customer base. But, in an increasingly crowded, chaotic consumer market, it’s all about getting noticed. From successful acquisition campaigns and warm mailings to fully integrated campaigns, we have the skills and experience to help you stand out.

Intelligent
creative solutions

The knowledge behind the flair

Our creative work drives response. We immerse ourselves in your brand, and use research tools and data insight to make sure our understanding of your audience is as sharp as it can be. Backed by this knowledge, we have the confidence and freedom to develop and deliver our creative solutions.

  • Distinct, relevant creative work that inspires response
  • Years of experience across our creative teams

Measurement

Acting on feedback

We relentlessly measure how successful our direct marketing campaigns have been. No matter how big or small, we make sure we have a constant feedback loop to make each campaign work even harder than the last.

  • Precision measurement to allow future learnings
  • Continue to improve your return on investment

Targeting

Getting it spot on

Getting to the right person, at the right time. That’s what direct marketing campaigns are all about, and we’ll work closely with you to make sure this happens. We review data sets or profile against external sets to understand behaviours. And it’s from these learnings that we recommend the best way to segment and target your audience.

  • Precise segmentation and targeting for maximum impact
  • Understanding behaviours to drive response

Test, learn
& refine

Keeping up the good work

It’s important to keep learning. With every campaign our direct marketing specialists can pick up new things about your audience, whether that’s implementing a simple AB format test, or a channel, multivariate, creative variant or data model test.

  • Working with you to create a robust test and learn strategy
  • Relevant testing informs future campaigns
  • The more you know about your audience, the more positive the outcome