eCRM and CRM

Effective one-to-one marketing

One-offs. Brief flings. They’re no good to you. You want people to stay engaged with your brand. We know how to respond to customers and their individual needs with timely, personalised content, helping to ensure ongoing engagement with your brand. Whether it’s driving conversion, increasing traffic to a dedicated page or promoting a new offer, we have what it takes to develop truly seamless customer relationship management programmes.

Data
analysis

Sharpening the insight

We review the data available to us across all touchpoints, and develop the understanding of behaviours and patterns that triggers our desired responses.

  • Insight drives our thinking for optimum results
  • Highly detailed data reviews

Engagement

A lifetime of value

We recommend the best way to segment your audiences for maximum impact. We identify your most valuable customers, along with those that need to be nurtured.

  • Identify profitable customers, plus those that can be grown
  • Careful audience segmentation

Personalisation

Reach, frequency, impact

Relevant messaging. At the right time. This is what’s at the heart of the way we target customers. Our copywriters and designers develop a distinct tone that’s aligned with your brand. This considered messaging helps you meet business KPIs and encourage engagement, trust and loyalty with your audience.

  • Development of communications matrix for targeting customers
  • Crafted tone of voice and design style
  • Building strong relationships with customers

Test
& learn

Improve and improve again

We aim to improve on every interaction with customers, driving better results and relationships. This way, our work can evolve as we learn new things from customers - and from each other.

  • Ongoing learning allows our work to evolve, and forms the basis of ongoing strategies
  • From A/B and subject line testing to behavioural economics